- Is your website responsive?
Responsive means that your site will look great whether visitors are viewing it from a smartphone, tablet or desktop PC. Sixty-four percent of American adults own a smartphone, and 42% own a tablet (from an October 2014 Pew Internet Project research study).
This most likely means that you’ve got people that will visit your website on one of these devices. If your current website design is not mobile-friendly, your visitors will quickly get frustrated by trying to pinch, stretch or scroll their way through your PC-based website on their mobile phone. If you don’t have a mobile-friendly site, it’s time to start planning for a website redesign.
- Are they getting to your homepage and bouncing–leaving the page almost immediately? These kinds of metrics can show you quantitatively that your website just isn’t working for you anymore. Here are some areas to explore if you are concerned about a high bounce rate:
- Does your website’s design match the brand personality that you want to convey to customers? Customers should see a site that reflects your company’s image. We show our dealers how to use the warranty proposition to separate them from the competition.
- Is your main call-to-action obvious to your visitors? Measure the clicks over time to find out. Put the warranty on the home page and link it to a video like this to educate them that it’s not a gimmick.
- How does your website look compared to your competitors?
It’s always a good idea to check out the competition. Review your direct competitors’ websites on a regular basis. Look at not only the design but also notice their voice and how they position their product or service. Avoid plagiarizing, but you are free to use any inspiration to update your website.
Keep an eye on how they rank on search engines compared to your site.
- Does it have all the bells and whistles you need?
Besides the actual design, a website can include lots of extras that make the day-to-day management of business easier. Here are a few examples of the types of tools or apps that can be added to a website to streamline business operations:
- Intice the customer to fill out an online form. We use a $25 prepaid credit card with no purchase obligation to get the information. This allows your team to reach out to them and schedule an appointment for redemption.
- Intice also has the best trade-in tool in the industry. The customer can find out how much their current trade in is worth and the information is again available to your staff to schedule an appointment.
These are just a couple examples. There are many tools you can use to create a better experience for the visitor and you.